Unsubscribe link in mass emails - Mon - Jan 31, 2022 - 4:10pm

Dawn Green
Updated: Jan 2022 ⚬ 0 Comments Email Delivery
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We use two different email programs to handle mass email. One is used for the sending of test emails to ensure the accuracy and display of information. The other program handles the sending of the mass emails themselves. These two programs are used for the following emails:

* Pre-event reminders
* Post-event emails and surveys
* Mass email by event or performance
* Mass email based on customer search criteria

For test emails, we do not include an unsubscribe link in the body of the sample emails. That is in part for two reasons. We do not want users to accidentally unsubscribe themselves from tests and no longer receive future updates, and the test email program does not already include an unsubscribe link.

For all mass emails, recipients may unsubscribe themselves from emails using an unsubscribe link included by default at the end of each mass message. 

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