This powerpoint explains how ThunderTix uses Patron Lifecycle and RFM (Recency, Frequency, and Monetary) Segmentation to help organizations better understand their audiences and create more targeted marketing campaigns.
The deck walks through: • The difference between Lifecycle and RFM segmentation • How ThunderTix automatically categorizes patrons into meaningful audience groups • Practical "Audience Recipes" for increasing revenue, retaining valuable patrons, reactivating inactive customers, and growing loyalty • Real-world marketing ideas for each segment
My goal was to provide a simple framework that helps organizations stop marketing to everyone and start delivering the right message to the right patron at the right time.
This powerpoint explains how ThunderTix uses Patron Lifecycle and RFM (Recency, Frequency, and Monetary) Segmentation to help organizations better understand their audiences and create more targeted marketing campaigns.The deck walks through:
