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Audience Segmentation Recipes for the CRM - Thu - Jun 11, 2026 - 11:46am

  • CRM Audience Segmentation Recipes

    Looking for new ways to use ThunderTix CRM data to drive ticket sales, increase engagement, and improve patron retention?

    We've put together a collection of CRM Audience Segmentation Recipes that provide practical examples of how to build targeted audience lists using your customer data. These recipes can help you identify specific patron groups for marketing campaigns, fundraising efforts, membership outreach, renewal reminders, and more.


    What You'll Learn

    • How to segment patrons based on purchasing behavior

    • Strategies for identifying loyal attendees and lapsed customers

    • Ways to target donors, members, subscribers, and first-time buyers

    • Ideas for creating more personalized marketing campaigns

    • Best practices for using audience data to increase engagement


    Download the Deck

    Click the link below to download the CRM Audience Segmentation Recipes presentation:

    The-8-Highest-Impact-Email-Segments-for-Performing-Arts (2).pdf (1).pdf 12.55 MB


    How to Access the PDF

    1. Click the download link above.

    2. The PDF will open in a new browser tab.

    3. Save the file to your computer for future reference.

    4. Use the examples as inspiration when building your own CRM audiences within ThunderTix.

    If you have questions about any of the segmentation strategies or would like help creating custom audiences for your organization, please reply to this discussion or contact the ThunderTix team.

    Happy segmenting!


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