Implementing Advertising and Pixel Tracking using Google Tag Manager - Mon - Aug 1, 2022 - 3:03pm

Posted by Dawn Aug 2022 0 Comments Marketing
Google Tag Manager (GTM) provides marketing staff to track interactions and conversions for a multitude of services such as Facebook, LinkedIn, Adroll, and many more. GTM is an intermediary between any site (in this case, your ThunderTix public pages) and your advertising vendor. By placing tracking scripts and pixels into GTM, you have a single place to store, update, or remove pixel and ad tracking.   Further, from a security standpoint, this allows us to give you full control of these scripts to a single user and prevents nefarious scripts from being placed into your ThunderTix public pages.

Let's discuss the steps to get your advertising tracked in ThunderTix using GTM.


1. To get started, you'll need to create your GTM account here.
2. Next you'll enter your GTM account ID into ThunderTix. (Click the Account Settings from the cog icon in the upper right corner, then click Integration & Pixel tracking.)
3. Next you'll enter your advertising pixels into your GTM container. Tutorials for a few popular advertising platforms are below.
   Facebook
   LinkedIn
   TikTok
   Adroll
4. Check that your pixels are firing. For example, this Chrome extension from Facebook tests your Facebook pixel.

If you have any questions, feel free to contact us!

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