How do Surveys work? - Sun - Jul 8, 2012 - 10:19pm

Posted by Dawn Updated: Feb 2024 0 Comments Marketing
Surveys allow you to customize up to five additional questions to ticket buyers (and even require answers to those questions) as they complete the purchase process.
 
Follow the instructions below to create a survey:

1. Navigate to: Surveys  
2. "Create Survey" 
3. You may create up to five questions such as, 'How did you hear about us?' or 'Specify the ages of each child per ticket purchased.' 
• If the information is essential to your event to fulfill an order (for example for a camp registration), you may require that buyers provide an answer before proceeding through the checkout process. 
• After creating your survey, you'll need to display your survey questions with the desired events. 
You also have the option to collect answers by either applying the survey singly to all performances purchased or applying the survey once regardless of the number of performances purchased. Additionally, you can also apply a survey to a Post Event Email (for example a post- event survey). 

To add a survey while creating an event,
 
1. Navigate to: Events Manager > 
2. Click "+Create Event" 
3. After filling out Event Basics, scroll down to Marketing Options 
4. Select a Checkout Survey. You will select the survey you would like to include from the drop down menu. 

Follow the steps below to add a survey to an existing events checkout process:


1. Navigate to: Event Manager 
2. Click "Manage"
3. Click "Purchase Settings" 
4. Select 'Survey During Purchase'
5. Select your desired survey from the drop-down menu. 

Follow the steps below to add a survey to an existing events post-event email:


1. Navigate to: Event Manager
2. Click "Manage" 
3. Click "Marketing" 
4. On Post-event Email, toggle 'Send emails after this event to 'Yes'. You also have the option to only send emails to customers whose barcode tickets were scanned.



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6. After you toggle this to 'yes', you should see an Email Content screen pop up. You can adjust the email as you see fit and then select the survey you would like to include from the drop down menu. You also have the option to attach an image to your email (we recommend your logo or something along those lines).



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Surveys may be used multiple times across many events.

Buyers will see the questions on the same page where they enter their desired number and types of tickets to purchase, and each Order Summary contains the list of provided answers. In addition, clicking on the Surveys page of the Listings tab will return a list of created Surveys. Click on the name of any Survey to see tabulated results and links to the Order from which answers were provided.

A strong word of caution: there is ample evidence that the longer a form is when completing a purchase, and in this case, that means entering the number of tickets, possible donation contributions, or providing answers to surveys, the more likely a buyer will abandon their shopping cart. For this reason, we strongly suggest you limit yourself to questions that significantly impact how you do business, and require answers in only those cases where the information provided is essential to the completion of an order.

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