How do I track sales for online advertising? - Wed - Aug 5, 2015 - 9:19am

Posted by Stacy Updated: Dec 2022 0 Comments Marketing
You can connect with third party advertising platforms such as Facebook, Google AdWords, Bing, and others via conversion tracking codes or pixels with Google Tag Manager.

There are two different types of tracking: click tracking and conversion tracking. Click tracking measures the effectiveness of advertising where the goal is to bring customers to your site to view your events. Conversion tracking only triggers upon a successful purchase. There is no limit to the number of conversion and click tracking code you may enter. Each of these codes should be set up in your Google Tag Manager account for your business.

Start tracking your sales, or conversions, by navigating to: Account Settings > Integrations and Pixel Tracking


1. Under Google Tag Manager, enter your Google Tag Manager ID. It should start with "GTM-"


To learn even more about how tracking works and measuring your return on investment, please see our guide, "Measuring ROI with conversion tracking codes".

• Sign Up Today and Start Selling Tickets Login