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How should I handle sponsor tickets? Should I issue a comp or provide them with a coupon code instead? - Wed - Jul 6, 2011 - 5:17pm

  • Posted by Dawn Updated: Oct 2021 0 Comments Coupons
    There are two main options to handle how sponsors should receive their tickets.

    Create sponsor coupon codes

    One way to handle sponsor tickets is by creating a coupon code for the sponsor with a designated number of total redemptions allowed.  
    • Create a coupon code using the sponsor as the coupon name.
    • Limit the redemption only to applicable events. 
    • Limit the coupon to be used X times per the terms of their sponsorship package.
    • Provide the code to the sponsor and let them redeem it for the date/time of their choice at their convenience. 

    • NOTE: typically, the sponsor will only redeem the coupon for as many tickets as they intend to use.  So, if their sponsorship package includes 20 tickets and they only plan on bringing 11 people, they will most likely redeem the coupon code 11 times rather than for the full 20 redemptions allowed.  This cuts down on unused tickets or no-shows at the event.  Further, you'll have data per sponsor to show how many coupons they redeemed and from those tickets, how many tickets were ultimately used. 

     Please see the coupons video tutorial for more information and options.

    Process sponsor tickets as comps

    Another way to handle sponsor tickets is by issuing the sponsor a specified number of tickets at no charge, or comping their order.
    • Head to Events > Event Manager > Manage > Sell.   
    • Select the number of tickets that the sponsor is supposed to receive based on their sponsorship level.
    • When you get to the final checkout page, click the "Comp Order" button to change the order to $0. Then, add the sponsor's name, company, and other contact information. 
    • You can also add an Administrative Comment indicating it was a sponsorship order for future reference. 

    • NOTE: when you comp sponsor tickets, all tickets will be counted in the overall monthly ticket usage towards each billing cycle regardless of whether the sponsor uses the ticket or not.
      Click the Comp Order button on the checkout page to comp the entire order.



    How you handle sponsor tickets is completely up to you, so choose the option that makes the most sense for your organization.