If you use ThunderTix to send mass emails to your customers, you'll need to ensure that you've upgraded to add Email branding to your account.
In order to ensure that mass emails actually reach the Inbox of your customers (without being marked as spam), all mass emails need to be sent from your own company domain name. More about this upgrade can be read here: Domain authentication for branded sending and improved deliverability
Sending Mass emails from the Patron Database:
If you would like to send out mass email to a specific group of customers, you will want to use the Patron Database.
To get started, please head to Patron Database on your left-hand menu > CRM & Mass Mail. From here, you can search for the specific group of patrons you'd like to email, using one of the tabs on the left-hand side. As an example, you might use the "By Genre/Classification" tab to choose the "Donor" and "Patron Perks" CUSTOMER CLASSIFICATIONS, as seen below. You'll then want to locate the "Send Mass Mail" button on the right side of the page: Screenshot 2025-09-23 151847.png47.45 KBCurating your Customer List for a Mass Email
This will open a new popup, in which you can choose from existing templates or create a new one. The first time you use this, you'll need to create a new one, so you'll want to click on the "+ Create New Email" button:
Creating a New Template
You will then be prompted to name your template, as follows:
Name your Template
Following that, you can add content into your email template, and use the "Send Preview Email" button to preview it. When you are ready to send your email, click on the 'Send Options' tab and click on the "Send Now" button to actually send out your mass email.
After your first template is created, you'll have the option to choose from all existing templates or create a new one, which will look like the following. Use the "Preview and Send" links, "+ Create New Email" button, or "Replicate" link, depending on your needs.
Choosing an Existing Template or Creating a New One
Sending Mass Mail to Attendees of a Given Event or Performance Date(s):
If you would like to send out a mass email that is specific to an event, you will want to use Events.
First, you'll want to locate your event by going to Events > Event Manager. Click on Manage for the event > Marketing > Mass Email, as seen here:
Locating Mass Mail on an Event or Performance
Next, you'll either click on "+ Create New Email" or use an existing mass email template. For the first time, you'll need to create a new one, as seen in the screenshot above. Doing so will yield the same steps as listed above for the Patron Database option. Please follow steps 2-4.
Should you decide to use an existing template, you'll have the same options as the Patron Database, as well: You can use the "Replicate" option or "Preview & Send."
Replicating or Preview & Send an Existing Template
Just like with the Patron Database, you'll then be able to add/edit your content into the template, and use the "Send Preview Email" button to preview it, before using the "Send Now" button to actually send out your mass email.
If you would like to send a mass email to all patrons for a given performance within the greater parent event, after choosing to Create New Email and entering a Subject > click the Create button > navigate to the Send Options section > navigate to Send Email to all Attendees of section. From here, you can choose the Specific Performances option in the drop-down > search by performance date using the calendar to add all performance dates that you wish to mail > and check the box for the correlating performance date(s).
Sending Mass Mail to Patrons Attending a Specific Performance Date or Dates
If you have templates created, you can choose from your existing templates by using the Replicate or Preview & Send Options. Alternatively, if you would like to create a new email, please choose + Create New Email.
If you choosee the + Create New Email option, you will be prompted to give your template a name. After giving your template a name, click the blue Create button.
Giving Your New Template a NameScreenshot_2024-09-11_at_5.05.14_PM.png 68.35 KBAfter giving your template a name, you will be brought into your template creator. Once you have completed your template, you can use the green Send Preview button to get a preview of your email. Otherwise, you can choose the blue Send Now button to send your mass email to all patrons that have purchased this package!
Creating the Sections and Content for Your New Mass Mail Template
Mass Emails can be sent to your customers from three different places within ThunderTix: the Patron Database, Events, and Packages. Let's take a look at how each functions. If you are looking for additional guidance on how to use your Mass Mail Template creator, please refer to this discussion.
